A week after Squarespace won the 2017 Emmy Award for best ad, advertisers lined up Sunday night to present their best commercial efforts to Emmy viewers in primetime. And while there was no single commercial that got everyone buzzing (à la Android’s “Rock Paper Scissors” from the 2016 Oscars), there were a handful standout spots.
In no particular order:
Apple Watch, ‘Roll’
Apple picked the Emmys to roll out a new Apple Watch 3 spot, a different piece of creative from the two
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